Here is an American article on risk behaviours; some social scientists are using DOND (specifically the US version) to help determine how people shop, or even make managerial decisions. Being American it is short, not too deep and has some catchy tunes.
[Sorry this is completely unconnected with the above: as I write this I am watching a bizarre report on BBC's Breakfast about the new song for the England football team. The mighty resources of the BBC have set up an outside broadcast unit and a reporter in a bar somewhere, with a portable radio in the center of a high table. The first broadcast of the song is on BBC Radio 1, and yet BBC TV are apparently forced to play the tinny, piggy-backed version picked up by a microphone placed close to the radio! I thought surely at some point they are going to fade across to their own recording of the song, but NO!
Now I am Scottish, and a rugby fan to boot, so the song is neither here nor there for me, but I am struggling to get over the amateurish manner of this report - what is our TV licence money being spent on?]
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