Welcome to donduk. A refuge for those who enjoy Deal or No Deal, the hit Channel 4 gameshow hosted by Noel Edmonds. The award winning gameshow Deal or No Deal has become a big hit for Channel 4 and marks a sensational return to our screens of Noel Edmonds.

Deal or No Deal is enjoyed my millions of viewers daily, where the contestants battle with The Banker to try and win a jackpot of £250,000. Here at donduk you will find full daily reports of each show, as well Deal or No Deal news and specials. Deal or No Deal although initially appearing very simple in format of just opening a few boxes for the chance to win some big money prizes, actually has some potentially complex decisions to be made at points throughout the show, the contestants occasionally try complex or simple gameplay in an attempt to give them an edge in beating the Banker.

Wednesday, March 08, 2006

Interesting reading?

As DOND has been going since 2003, some serious studies have been conducted on its mechanics e.g. DOND paper. However all of these studies appear to look at the theory behind Deal Or No Deal as played in Holland and Australia, the first countries to run the show. The game is played very differently in other countries compared to the UK; looks like there is room for at least one more study (oh joy).

Two major differences are immediately apparent between the UK and Holland/Australia: the number of boxes (26), and the number of boxes opened between offers (the last five offers in Holland are after opening a single box in each case). The risk involved in letting three boxes be opened before the next decision point is greater than just opening one box - the courage required by a UK player to continue as the board approaches it conclusion may be much greater than elsewhere. [I often replace the word 'brave' with 'stupid' in determining a course of action.]

There are quite a few papers out there trying to extrapolate from DOND to the real world, particularly in the field of economics, and I find DOND fascinating not least because it takes me back to my years as a decision sciences consultant. But I think we may give DOND too much credance - the aim in business is to reduce risk in decison-making. Each business decision has to be as informed as possible - risk assessment attaches a value to each option (option evaluation) and then the lowest cost is usually selected.

The audience, the other contestants, the days spent watching other players and the player's ego, all have an impact in making the DOND player take risks that they would be unlikely/unable to take in real life. Makes for good telly though.

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